Powering the World Since 1997
about us
Founded in 1997 and headquartered in Chengdu’s Central Business District, Sichuan Huajing Guomao Industrial Co., Ltd. is the manufacturer of Durata, a global battery brand specializing in the R&D, production, and international sales of high-performance batteries.
With a commitment to delivering premium, reliable, and eco-friendly power solutions, Durata’s portfolio includes zinc carbon, alkaline, lithium, coin, and rechargeable batteries—widely used in consumer electronics, home appliances, medical equipment, industrial instruments, and smart hardware worldwide.
The company operates two wholly-owned subsidiaries:
Huajing Battery Co., LtD.
Chengdu, China
A 32,000 m² advanced manufacturing base
allmax battery inc.
irvine, california, usa
Dedicated to serving customers worldwide
Our Brands
Durata focuses on extra heavy-duty batteries engineered for superior power and performance. Recognized as a leading brand across international markets, Durata incorporates its proprietary PowerLock® Technology to ensure exceptional discharge efficiency, storage stability, and product safety. With proven reliability and long-lasting power, Durata has become the preferred choice for extra heavy-duty batteries among businesses and consumers worldwide.
Allmax offers a comprehensive range of high-performance batteries, including alkaline, lithium, coin, and rechargeable models—all built with our proprietary EnergyCircle Technology® to deliver ultra long-lasting power. Combining innovative engineering with superior performance, Allmax has earned a global reputation for quality, reliability, and trust.
Global Certifications and Safety Standards
Our products comply with numerous international safety and environmental standards, including UL, RoHS, IEC, and the EU Battery Directive, ensuring compatibility and regulatory compliance in global markets. The company has also obtained the following certifications:
ISO 9001
quality management system
Ensures that our products consistently meet international quality standards.
ISO 14001
environmental management System
Demonstrates our commitment to environmental protection and sustainable development.
ISO 45001
occupational health and safety management (formerly OHSAS 18001)
Ensures the health and safety of our employees.
These certifications underscore our commitment to quality, safety, and sustainability, ensuring that our batteries are reliable, globally compliant, and suitable for all international customers.
Global Market and Development
Our batteries are exported to North America, Europe, Asia, the Middle East, Africa, and other regions, serving a wide range of applications including consumer electronics, home appliances, industrial equipment, and medical devices. Through a robust global distribution network, we consistently deliver high-quality, reliable products to consumers and businesses worldwide.
Guided by the philosophy of “Innovation as the engine, quality as the foundation,” Huajing continuously enhances product performance and safety standards, providing efficient, dependable, and sustainable battery solutions to customers across the globe.
Subsidiaries
Huajing Battery Co., Ltd.
Huajing Battery Co., Ltd. is a wholly-owned subsidiary located in Jianzhou New City, East New District of Chengdu, China, covering an area of 32,000 square meters. The company is equipped with advanced battery production lines and research and development facilities, and serves as an important manufacturing base for Huajing. It focuses on the production of high-performance batteries and is committed to improving production efficiency and quality control to ensure that every batch of products meets international safety and environmental standards.
Allmax Battery Inc.
Allmax Battery Inc. is a wholly-owned subsidiary located in Irvine, California, USA, focused on global market operations. Allmax Battery offers a full range of high-performance consumer batteries. Through strong international operations and customer service capabilities, Allmax has gradually become an important player in the global battery industry. The Allmax brand has a broad user base worldwide and, with its innovative technology and high-quality products, has become a globally recognized battery brand.
World’s #1 Extra Heavy Duty Battery
Leading in Quality
As a specialist in Extra Heavy Duty battery manufacturing, Durata has consistently outperformed competitors with superior performance and reliability, making it the preferred choice for both consumers and businesses.
Leading in Sales
With 500 million batteries exported annually, Durata ranks first among all Extra Heavy Duty battery manufacturers in China, reflecting our strong global market presence and commitment to meeting international demand.
Leading in Technology
Durata’s proprietary PowerLock® technology, unique battery formulations, and high-density cells, combined with a dedication to environmental sustainability, position us at the forefront of battery innovation.
Recommended Brand
Recognized as a “Recommended Export Brand” by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME), Durata’s excellence and reliability are acknowledged across the global consumer electronics market.
Core Values
The foundation of our status as a world-renowned brand is to ensure product quality, safeguard the interests of distributors, and meet the needs of consumers.
INTEGRITY
Honest cooperation, win-win strategy
VITALITY
Endless energy, love of life
EXPERTISE
First-class products, international quality
Efficient
On-time delivery, efficient service
our mission
Manufacture batteries with excellent quality and the best cost performance. Let more and more people around the world love Durata products. Work with customers to build a well-known century-old enterprise.
Join Our Global Distribution Network
If you’re interested in becoming a Durata distributor, contact us today to explore distribution opportunities in your area.